Privacy policy

Last updated: 21 September 2026

PRIVACY POLICY

1. Who we are

Wine Chateau Ltd (“Wine Chateau”, “we”, “us” or “our”) operates this website and is the controller of the personal information described in this Privacy Policy.

Company number: 13516122

Registered office: Flat 18 Imperial Place, 24 St. Andrews Street, Kettering, England, NN16 8AX

Trading address: Wine Chateau – Bell Plantation, Bell Plantation Garden Centre, Unit 17A, Watling Street, Towcester, NN12 6GX

VAT number: GB 398 4902 41

Email: support@winechateau.co.uk

Telephone: 07493 217324

Our online store is powered by Shopify. This policy explains how we collect, use, disclose, retain and protect personal information when you visit our website, create an account, place an order, apply for a trade account, book or attend an event, contact us or otherwise use our services.

1. Personal information we collect

Depending on how you interact with us, we may collect:

• Identity and contact information, including your name, billing address, delivery address, email address and telephone number.

• Order and transaction information, including products viewed or purchased, order history, returns, refunds, delivery details and payment confirmation.

• Payment information. Payment providers process card and banking information. We receive the information necessary to confirm and administer the transaction.

• Account information, including login details, saved addresses, preferences and account settings.

• Trade-account information, including business details, contact information, delivery requirements, account status and information required to assess or administer trade terms.

• Age-verification information, including confirmation that you are aged 18 or over and, where required for delivery, collection, events or alcohol sales, confirmation that identification has been checked. We do not routinely retain copies of identification unless required by law or reasonably necessary to resolve a specific issue.

• Communications, including enquiries, customer-service requests, reviews and other messages sent to us.

• Technical and usage information, including IP address, browser, device information, cookie identifiers and information about how you use our website.

• Marketing and privacy preferences, including your choices regarding email marketing, advertising, cookies and similar technologies.

1. How we collect information

We may collect personal information:

• directly from you when you place an order, create an account, apply for a trade account, register for an event, contact us or otherwise provide information;

• automatically when you use our website, including through cookies and similar technologies;

• from Shopify and service providers involved in operating our store, processing payments, preventing fraud, delivering orders and providing analytics or marketing services where permitted; and

• from business partners or publicly available sources where relevant to a trade-account application or business relationship.

1. How we use your information and our lawful bases

We use personal information only when we have a lawful basis to do so.

Orders, payments, deliveries, collections, returns and customer accounts

We use your information to process orders, take payment, arrange delivery or collection, manage returns and refunds, and provide customer accounts. Our lawful basis is performing our contract with you or taking steps at your request before entering into a contract.

Trade accounts

We use business and contact information to assess applications, administer pricing and payment terms, process trade orders and manage business relationships. Our lawful bases are performing a contract and our legitimate interests in operating and protecting our wholesale business.

Customer service and communications

We use your information to respond to enquiries, provide support and communicate about orders, accounts or events. Our lawful bases are performing our contract and our legitimate interests in providing effective customer service.

Age verification and responsible alcohol sales

We use age-verification information to prevent unlawful alcohol sales and comply with licensing and other legal requirements. Our lawful bases are compliance with legal obligations and our legitimate interests in selling alcohol responsibly.

Security and fraud prevention

We use information to authenticate accounts, protect transactions, prevent fraud, investigate suspicious activity and secure our services. Our lawful bases are our legitimate interests in protecting customers and our business, and compliance with legal obligations where applicable.

Legal and regulatory obligations

We use information for tax, accounting, licensing, regulatory, dispute-resolution and legal purposes. Our lawful basis is compliance with legal obligations and, where applicable, our legitimate interests in establishing, exercising or defending legal rights.

Service improvement and essential website operation

We use information to maintain, troubleshoot and improve our website and services. Our lawful basis is our legitimate interests, provided those interests are not overridden by your rights.

Marketing

We may send marketing communications where you have consented or where UK law permits communication with existing customers. You may unsubscribe at any time.

Non-essential analytics, personalisation and advertising

We use non-essential cookies and similar technologies only with your consent. You can change your choices through the Cookie preferences link on our website.

Where we rely on consent, you may withdraw it at any time. Withdrawal does not affect processing that took place before consent was withdrawn.

1. Cookies and age-verification storage

We use cookies and similar technologies to operate the website, remember preferences, understand website use and, where you consent, support analytics, personalisation and marketing.

Non-essential cookies and tracking technologies are used only in accordance with your consent choices.

Our age-verification gate stores a necessary confirmation in your browser’s local storage for 30 days after you confirm that you are aged 18 or over. This prevents the age-verification message from appearing on every page.

The stored confirmation contains an expiry time and does not include your name, date of birth or identity-document information. You can remove it by clearing the website’s stored data in your browser, after which the age-verification message will appear again.

You can review or change available choices through the Cookie preferences link in the website footer. Blocking essential storage may prevent parts of the website from working correctly.

1. How we disclose personal information

We may share personal information where necessary with:

• Shopify, which hosts and operates our ecommerce store;

• payment processors, banks and fraud-prevention providers;

• couriers, fulfilment providers and collection partners;

• event venues and service providers where necessary to administer a booking;

• IT, hosting, customer-service, analytics and other operational providers;

• marketing providers where you have consented or another lawful basis applies;

• accountants, insurers, legal advisers and other professional advisers;

• law-enforcement agencies, regulators, courts and public authorities where required or permitted by law; and

• parties involved in a genuine sale, merger, restructuring or transfer of our business.

Service providers may process personal information only for the agreed services and subject to appropriate contractual protections.

1. Our relationship with Shopify

Our store is hosted by Shopify, which processes personal information to provide and improve its services.

Information submitted through our store may be transmitted to Shopify and its service providers, including providers located outside the United Kingdom.

We may use Shopify features that combine information about interactions with our store with information from other merchants to provide security, analytics, personalisation, advertising or other enhanced services. Where Shopify determines how personal information is processed for its own purposes, Shopify is responsible for that processing.

More information is available in the Shopify Consumer Privacy Policy:

https://www.shopify.com/legal/privacy/consumers

You may also use the Shopify Privacy Portal where applicable:

https://privacy.shopify.com/en

1. Third-party websites

Our website may contain links to websites or services operated by third parties. We are not responsible for their privacy or security practices. You should review the privacy information provided by those third parties before submitting personal information.

1. International transfers

Some service providers may process personal information outside the United Kingdom.

Where information is transferred to a country without a UK adequacy decision, we use an approved safeguard where required, such as the UK International Data Transfer Agreement, the UK Addendum to the European Commission’s Standard Contractual Clauses or another lawful transfer mechanism.

1. How long we retain information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected.

This includes fulfilling orders, maintaining accounts, handling enquiries, administering trade relationships, meeting tax, accounting, licensing and other legal obligations, resolving disputes and enforcing agreements.

Retention periods vary according to the type of information and applicable legal requirements. When information is no longer required, we delete or anonymise it securely.

1. Your data-protection rights

Subject to legal conditions and exemptions, you may have the right to:

• request access to the personal information we hold about you;

• request correction of inaccurate or incomplete information;

• request deletion of your information;

• request restriction of processing;

• object to processing based on legitimate interests;

• object to direct marketing at any time;

• receive information you provided in a portable format and request its transfer where applicable; and

• withdraw consent at any time where processing is based on consent.

To exercise any of these rights, email support@winechateau.co.uk.

We may request information reasonably necessary to confirm your identity. You will not normally be required to pay a fee.

1. Marketing choices

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in the message or by contacting us.

After unsubscribing, we may still send essential service communications concerning your account, orders, payments, deliveries or bookings.

1. Children and alcohol sales

Our alcohol products and age-restricted events are intended only for people aged 18 or over.

We do not knowingly collect personal information from children for these purposes. If you believe that a child has provided personal information to us, please contact us so that we can investigate and, where appropriate, delete it.

You must not purchase alcohol for anyone under the age of 18.

1. Security

We use reasonable technical and organisational measures designed to protect personal information from unauthorised access, loss, misuse, alteration or disclosure.

No internet or storage system is completely secure. Please keep your account credentials confidential and avoid sending sensitive information through insecure communication channels.

1. Complaints

Please contact us first if you have concerns about how we use your personal information.

You also have the right to complain to the UK Information Commissioner’s Office:

Information Commissioner’s Office
Website: https://ico.org.uk/make-a-complaint/
Telephone: 0303 123 1113

1. Changes to this policy

We may update this Privacy Policy when our services, practices or legal obligations change.

We will publish the revised version on this website and update the “Last updated” date. Where required by law, we will provide additional notice of significant changes.

1. Contact us

For privacy questions or requests concerning your personal information, contact:

Wine Chateau Ltd
Wine Chateau – Bell Plantation
Bell Plantation Garden Centre
Unit 17A, Watling Street
Towcester
NN12 6GX
United Kingdom

Email: support@winechateau.co.uk

Telephone: 07493 217324

Wine Chateau Ltd is the controller of your personal information.